BRUCE ROBERTSON
A highly effective media executive with proven track record of success across all non-scripted genres. A creative storyteller coupled with extensive experience in development, production, culture, and strategy. A proven builder and leader of highly accomplished and inspired teams.
Prior to his work with 11:11 Media, Robertson oversaw the development and the expanded creative direction for Four M Studios, Lucky 8 TV, and ITV Studios America managing their non-scripted development teams on both the West and East Coasts. During his tenure with each company, their non-scripted development slates expanded exponentially and in a wider range of genres including such series such as People Puzzler, #RichKids of Beverly Hills, The Chase, Secret Space Escapes, Cesar 911, Best Time Ever with Neil Patrick Harris and the upcoming HBO Max series, One Perfect Shot.
Prior to moving to LA, he was part of ITV Studios’ international senior executive team and assisted in developing the company's overall strategy, including new content opportunities across multiple platforms and technologies. He joined the company in 2004 and previous to that he held senior executive roles in HR, strategy and culture with Levi Strauss, Pret A Manger and Harrods. Robertson won a number of awards for the work he did with Pret a Manger and Levi Strauss and was recognized by The Independent newspaper as one of the Top Ten HR Professionals in the UK and Ireland.